Nvidia, a software and fabless company is worth $2.345 trillion USD as of September this year. The company specializes in the manufacturing of graphics processing units (GPUs) and artificial intelligence (AI) chips.
Many of the technological devices consumers use today contain Nvidia chips, especially their GPUs.
said Digital Media Arts teacher Leo Magnaye ’05.
GPUs are responsible for graphics-related work, such as graphics, videos, and effects. These devices are useful for machine learning, video editing, gaming, and much more.
Gaming has developed significantly over the years, along with the graphics of the games. The improvement of GPUs is the reason why more recently released video games such as Pokémon Scarlet and Violet have far better graphics than older games such as Pokémon Red, Blue, and Yellow.
Nvidia’s marketing strategies are a significant part of its success. The company is known for its partnerships with other credible companies such as Intel, Amazon, Lenovo, and more.
In September this year, Nvidia announced that it would be partnering with AI Firm G42 to create a climate technology lab. Partnering with well known companies such as the ones stated earlier employs a sense of trustworthiness and reliability for Nvidia’s audience.
What originally started as a company manufacturing chips for video games has expanded to the world of AI and architecture. With the rise of AI use in everyday life, Nvidia has many opportunities to cater to its growing audience.
Brain Davis, a business teacher at Archbishop Riordan High School, believes that if Nvidia was to enter the marketing world of virtual reality, they would be able to significantly expand their audience and increase their company value.
