For over a year, Crumbl Cookie, a popular gourmet cookie chain known for its rotating menu of over-the-top flavors, has teased its arrival at Lakeshore Plaza in San Francisco. This would be Crumbl’s first official location within San Francisco. It would be located in a busy area with proximity to several schools, including Archbishop Riordan, Saint Ignatius, and Lowell, the location seems primed to attract a crowd of students and families. However, despite months of anticipation, the store has yet to announce an official opening date.
Crumbl Cookie is known for its weekly changing menu, with fan-favorite flavors like Milk Chocolate Chip and Pink Sugar Cookie alongside others such as Churro, Lemon Bar, and Cookie Dough. Customers love the unique flavors, but some critics argue that the cookies are too sweet or overpriced.
The delay in opening has been met with mixed reactions from students in the area.
“Honestly, Crumbl is overhyped,” Andrew Beltran ’25 said. “Their cookies are way too sweet, and for the price, I’d rather just eat something else.”
Despite the skepticism, plenty of students are excited about the opening of the new location. “I can’t wait for it to finally open,” Michael Zegarra ’25 said. “Crumbl’s cookies are always fun to try. I love how they switch up the flavors every week, it will be cool to go to after school.”
Devin Angeles ’25 said. “It’s super convenient, I know my friends and I will be stopping by all the time.”
The delayed construction at the site has been a point of frustration for some. With the storefront’s signage up and initial progress visible months ago, many hoped the opening would happen in 2024. However, as the year winds down, it seems the wait will stretch into 2025.
For now, students and community members can only speculate about the potential success of Crumbl in Lakeshore Plaza. While some share the view that the chain may not live up to the hype, others are excited to not have to travel so far to eat their delicious cookies. Whenever Crumbl does officially open its doors, one thing is certain: the talk surrounding it proves that dessert businesses are here to stay.
